![]() A case in point: When Disney’s Brave entered the marketplace and its opening weekend was bigger-than-expected, Paramount/Dreamworks “Madagascar 3” still performed well without taking the anticipated third weekend dramatic and competition induced drop (it dropped a mere 42%). The film has taken in over $200 million to date even before setting one big animated foot in North American theaters where family audiences have had a seemingly insatiable appetite for high profile animated 3D films. ![]() The film has been playing in international territories since the weekend of June 29 when it shattered box office records on its way to a $78 million opening weekend from 9,505 screens and #1 debuts in all 34 markets. This from Friday, July 13: Only one new wide release opener hits screens this weekend as the fourth installment in the insanely successful “Ice Age” franchise from Twentieth Century Fox, Ice Age: Continental Drift (read our Ice Age review) hits 3,880 theaters in its North American debut. and “Brave 3D” with $3.257M/around $11M for the wknd. Rounding out Friday’s Top 5 is “Ted” with $6.8M/just over $20M for wknd., “Magic Mike” with $3.415M/around $10M for wknd. American debut taking in $16.5 million which could give it a better-than-expected $45 million plus for the weekend! This puts “The Amazing Spider-Man” in second place for Friday with around $10.2 million and an expected $35 million for the weekend. Saturday Update: On Friday “Ice Age: Continental Drift” had a stellar N.
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